# Collect testimonials that sound like real people

> Invite customers to talk through what changed, what surprised them, and what they would tell someone considering your product.

Canonical URL: https://superforms.co/use-cases/voice-testimonials

## The best customer story rarely begins as polished marketing copy

A request to “write us a testimonial” asks the customer to remember the story, choose the important parts, and make it sound publishable. Many people postpone it or send a sentence that could describe any product.

Superforms turns the request into a relaxed set of prompts. Customers talk through the before, the change, and the result; you receive their words as a usable transcript.

## How it works

1. **Prompt the story, not the endorsement.** Ask what life looked like before, what they tried, and what changed after using your product or service.
2. **Let them answer naturally.** Customers can speak from their phone without drafting a paragraph or joining a scheduled interview.
3. **Review before using anything publicly.** Bring the response back to your team, verify the wording with the customer, and get explicit publication permission.

## Example prompt

> Create a voice testimonial form for customers who completed onboarding. Ask what problem they had before, what changed, and what they would tell a peer. Do not imply permission to publish their answer.

## What the person answering experiences

- Story-shaped prompts instead of “write a testimonial”
- Voice or text on their own schedule
- No pressure to produce finished marketing language
- A clear separation between responding and publication permission

## Good for

- Customer case-study sourcing
- Course and community outcomes
- Agency and consulting results
- Nonprofit supporter stories

Capture the honest story first. Shape and approve the marketing version afterward.

## Get started

- Create a form: https://superforms.co/
- Install Superforms for your agent: https://superforms.co/agent-setup
- Browse all use cases: https://superforms.co/use-cases