Customer stories in their own words
Collect testimonials that sound like real people
Invite customers to talk through what changed, what surprised them, and what they would tell someone considering your product.
The familiar problem
The best customer story rarely begins as polished marketing copy
A request to “write us a testimonial” asks the customer to remember the story, choose the important parts, and make it sound publishable. Many people postpone it or send a sentence that could describe any product.
Superforms turns the request into a relaxed set of prompts. Customers talk through the before, the change, and the result; you receive their words as a usable transcript.
A question from your AI
Answer whenever you have a moment
No account needed · Voice or text
Simple by design
From an open question to a useful answer
Prompt the story, not the endorsement
Ask what life looked like before, what they tried, and what changed after using your product or service.
Let them answer naturally
Customers can speak from their phone without drafting a paragraph or joining a scheduled interview.
Review before using anything publicly
Bring the response back to your team, verify the wording with the customer, and get explicit publication permission.
Try saying this to your AI
“Create a voice testimonial form for customers who completed onboarding. Ask what problem they had before, what changed, and what they would tell a peer. Do not imply permission to publish their answer.”Set up Superforms
Easy for the person answering
- Story-shaped prompts instead of “write a testimonial”
- Voice or text on their own schedule
- No pressure to produce finished marketing language
- A clear separation between responding and publication permission
Where it helps
Real moments, not abstract workflows
Capture the honest story first. Shape and approve the marketing version afterward.
More ways to use it
More forms people can answer out loud
Give your AI a simple way to ask the people who know
Create the form in your AI session, share one link, and bring the human answer back to the work.