# Hear what your customers really mean

> Start with one thoughtful question. Superforms can ask a relevant follow-up when the first answer leaves something important unsaid.

Canonical URL: https://superforms.co/use-cases/customer-feedback-with-ai

## “It was fine” is feedback, but it is not an explanation

Static surveys often capture the score and miss the story. The useful detail usually appears after a simple follow-up: What happened? Why did that matter? What would have made it better?

Superforms keeps the experience easy for the customer while helping you get beyond the first, surface-level answer.

## How it works

1. **Ask the question you actually care about.** Create a short feedback form from your AI session instead of assembling a long survey.
2. **Let the conversation adapt.** When enabled, smart follow-ups respond to what the customer said instead of forcing everyone down the same path.
3. **Bring the raw voice back to your team.** Responses return to your agent so you can read the original words, compare themes, and decide what to change.

## Example prompt

> Create a one-question form asking recent customers what almost stopped them from buying. Turn on smart follow-ups so we can understand the reason behind each answer.

## What the person answering experiences

- A short conversation instead of a wall of fields
- The option to talk naturally or type
- Follow-ups shaped by their answer
- A shareable link that works on any modern phone or computer

## Good for

- Post-purchase feedback
- Cancellation and churn research
- Product and onboarding feedback
- Feature requests and customer discovery

Learn the reason behind the response, not just the rating beside it.

## Get started

- Create a form: https://superforms.co/
- Install Superforms for your agent: https://superforms.co/agent-setup
- Browse all use cases: https://superforms.co/use-cases