# Have better research conversations with more people

> Create an interview from your AI session, share one link, and let each participant answer naturally with relevant follow-up questions.

Canonical URL: https://superforms.co/use-cases/agent-research-interviews

## The interesting answer is rarely the end of the conversation

A fixed questionnaire is easy to send, but it cannot notice a surprising detail. Live interviews uncover more, yet scheduling and moderating every conversation limits how many people you can hear from.

Superforms sits between those two extremes: a shareable interview people can complete on their own, with selective follow-ups that make room for the unexpected.

## How it works

1. **Shape the interview with your agent.** Describe the audience, learning goal, and what decisions the research should inform.
2. **Invite people with one link.** Participants answer by voice or text on their own time, without downloading an app or creating an account.
3. **Review real answers as they arrive.** Your agent can retrieve raw responses, surface recurring themes, and help you decide where deeper human-led research is still needed.

## Example prompt

> Create a research interview for freelance designers about how they hand work off to developers. Ask three core questions and use smart follow-ups when an answer reveals a specific pain point.

## What the person answering experiences

- A conversation they can complete when convenient
- Voice or text in a simple browser experience
- Questions that respond to what they actually said
- Space for stories that do not fit a multiple-choice box

## Good for

- Customer discovery interviews
- Concept and message testing
- Workflow and pain-point research
- Early exploration before live interviews

Reach survey-scale participation without reducing every answer to a survey box.

## Get started

- Create a form: https://superforms.co/
- Install Superforms for your agent: https://superforms.co/agent-setup
- Browse all use cases: https://superforms.co/use-cases