Research conversations at scale
Have better research conversations with more people
Create an interview from your AI session, share one link, and let each participant answer naturally with relevant follow-up questions.
The familiar problem
The interesting answer is rarely the end of the conversation
A fixed questionnaire is easy to send, but it cannot notice a surprising detail. Live interviews uncover more, yet scheduling and moderating every conversation limits how many people you can hear from.
Superforms sits between those two extremes: a shareable interview people can complete on their own, with selective follow-ups that make room for the unexpected.
A question from your AI
Answer whenever you have a moment
No account needed · Voice or text
Simple by design
From an open question to a useful answer
Shape the interview with your agent
Describe the audience, learning goal, and what decisions the research should inform.
Invite people with one link
Participants answer by voice or text on their own time, without downloading an app or creating an account.
Review real answers as they arrive
Your agent can retrieve raw responses, surface recurring themes, and help you decide where deeper human-led research is still needed.
Try saying this to your AI
“Create a research interview for freelance designers about how they hand work off to developers. Ask three core questions and use smart follow-ups when an answer reveals a specific pain point.”Set up Superforms
Easy for the person answering
- A conversation they can complete when convenient
- Voice or text in a simple browser experience
- Questions that respond to what they actually said
- Space for stories that do not fit a multiple-choice box
Where it helps
Real moments, not abstract workflows
Reach survey-scale participation without reducing every answer to a survey box.
More ways to use it
Start with the human moment
Give your AI a simple way to ask the people who know
Create the form in your AI session, share one link, and bring the human answer back to the work.