The real reason behind the decision
Hear why the deal was won—or lost
Ask buyers what shaped their decision while the evaluation is still recent, without scheduling a formal interview for every opportunity.
The familiar problem
The reason written in the CRM is rarely the whole decision
“Price,” “timing,” and “went with a competitor” are useful labels, but they do not explain the turning point. Sales teams also hear the answer through the lens of the deal they just worked.
A buyer-facing voice form creates a little distance and makes it easy to explain the evaluation, internal concerns, alternatives, and moment the decision became clear.
A question from your AI
Answer whenever you have a moment
No account needed · Voice or text
Simple by design
From an open question to a useful answer
Send the request after the decision
Keep the invitation neutral and make it clear that honest feedback is more useful than praise.
Ask about the path, not only the outcome
Let the buyer describe priorities, doubts, alternatives, and the moment the decision shifted.
Return the evidence to the team
Use the transcripts to improve positioning, qualification, onboarding, and the product—not to relitigate one deal.
Try saying this to your AI
“Create a voice win-loss form for buyers who recently completed an evaluation. Ask what triggered the search, which alternatives they considered, what mattered most, and when the decision became clear.”Set up Superforms
Easy for the person answering
- A neutral request that welcomes critical feedback
- Voice or text without another calendar meeting
- Questions about the decision process rather than the salesperson
- No requirement to create an account
Where it helps
Real moments, not abstract workflows
Learn from the decision in the buyer’s language, not only the pipeline label.
More ways to use it
More forms people can answer out loud
Give your AI a simple way to ask the people who know
Create the form in your AI session, share one link, and bring the human answer back to the work.